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Joint event with book publisher
JJ Drinks reached a wider audience through a successful joint
event with a local publisher.
At the book launch of The Healing Tea, held on 22 April 2003
at Carrefour in Suntec City, the organiser brought in a tea
connoisseur to demonstrate the art of tea making. JJ Drinks
generously sponsored two cans of Jia Jia Liangteh as a special
gift for each purchase of the book.
At the simultaneous island wide book launch for
Local Favourites, held at several leading supermarkets
and bookstores on 25 July 2003, each book purchased came with
a special giveaway pack that included two cans of Jia Jia
Liangteh.
Prominently displayed at Carrefour, Takashimaya and Tangs,
the colourful giveaway pack caught the attention of many shoppers.
The first order of 4,000 packs hit the shelves during the
first two weeks of the promotion, while another 4,000 packs
were ready on standby.
In view of Jia Jia Liangteh’s all-natural qualities,
functions and attributes, the book title was most appropriate.
The launch event provided JJ Drinks with a good opportunity
for people to sample its wholesome goodness.
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