WHO WE ARE

Established since 1988, we remain guided by the same values, and constantly brewing up quality drinks for all the moments that matter – for then, for now, and for many generations to come.

We have been doing this for decades and we don’t plan on stopping anytime soon.

BRAND PROMISE

CREATED WITH YOU IN MIND

We know you deserve the best, and we’re giving you what you truly deserve. All of our products are made with quality ingredients, brewed fresh to provide you simply good, refreshing moment at any time of the day.

VISION

TO INSPIRE LIFE’S REFRESHING MOMENTS

For decades, we have maintained a tradition of quality and innovation. Through our products, we hope to inspire you to hit pause and find little moments of joy from your day – whether you are having your favorite food, immersing yourself in nature or having a gathering with your loved ones, we are here to inspire your life’s refreshing moments.

MISSION

MADE WITH STANDARDS

Guided by our core values, we are committed to deliver enjoyment through quality products crafted with the same spirit of innovation and authenticity that we used to build our legacy. Put simply, we don’t compromise because you shouldn’t have to.

JJ AT A GLANCE

For more than 30 years, we put passion and innovation to work, to deliver enjoyment through quality products to inspire your life’s refreshing moments. Discover our history of innovation here.

1992

Started our First Manufacturing
Plant in Tuas

1999

ISO 9002 Quality Assurance
Certification (now ISO 9001)

2001

Awarded Grade A by
Agri-Food and Veterinary Authority of Singapore

1988

The Journey of
JJ Drinks Began

2004

HACCP
accreditation &
Superbrands status

2021

Tasty Singapore
ambassador

1989

Birth of an Icon –
Jia Jia Herbal Tea

1994

Global Expansion
into Neighbouring Counterparts

2000

Productivity and
Standards Board
Test Mark

2002

Portfolio Expansion (Bandung, Asian brew, Drinking water, Syrup, Vending and etc )

2009

ISO 2200, Food Safety Management System

2022

Launch of new
logo, new look

JJ AT A GLANCE

For more than 30 years, we put passion and innovation to work, to deliver enjoyment through quality products to inspire your life’s refreshing moments. Discover our history of innovation here.

1988

The Journey of JJ Drinks Began

1989

Birth of an Icon – Jia Jia Herbal Tea

1992

Started our First Manufacturing Plant in Tuas

1994

Global Expansion into Neighbouring Counterparts

1999

ISO 9002 Quality Assurance Certification (now ISO 9001)

2000

Productivity and Standards Board Test Mark

2001

Awarded Grade A by Agri-Food and Veterinary Authority of Singapore

2002

Portfolio Expansion (Bandung, Asian brew, Drinking water, Syrup, Vending and etc )

2004

HACCP accreditation & Superbrands status

2009

ISO 2200, Food Safety
Management System

2021

Tasty Singapore
ambassador

2022

Launch of new logo, new look

Core Values

Guiding us since day one, growing with purpose since always.

Agility

We are always moving forward. We are on a hunt for opportunities and make thoughtful decisions quickly, execute them with intensity, and simplify where we can.

Openness

We welcome new ideas and opinions, especially if they challenge our beliefs. We actively listen with humility and respect.

Customer Centric

We are passionate on our customer needs. We make every decision and measure every outcome base on how well it serves our customers.

Innovation

We inspire curiosity and harness innovation. We optimize our products and grow our people by brainstorming ideas and fostering experimentation.

Quality

We don’t take shortcuts. A fundamental element of our success is the careful selection of the quality raw materials, brewing methods and strict process control.

	Per Serving	Per 100ml
Energy	2 kcal	1 kcal
	(8 kJ)	(3 kJ)
Protein	0.5 g	0.2 g
Total Fat	0.0 g	0.0 g
Saturated Fat	0.0 g	0.0 g
Trans Fat	0.0 g	0.0 g
Cholesterol	0 mg	0 mg
Carbohydrate	21.9 g	7.3 g
Total Sugar	20.7 g	6.9 g
Dietary Fibre	0.0 g	0.0 g
Sodium	4 mg	1 mg

	Per Serving	Per 100ml
Energy	6 kcal	2 kcal
	(25 kJ)	(8 kJ)
Protein	0.5 g	0.2 g
Total Fat	0.0 g	0.0 g
Saturated Fat	0.0 g	0.0 g
Trans Fat	0.0 g	0.0 g
Cholesterol	0 mg	0 mg
Carbohydrate	1.5 g	0.5 g
Total Sugar	20.7 g	6.9 g
Dietary Fibre	0.0 g	0.0 g
Sodium	7 mg	2 mg

	Per Serving	Per 100ml
Energy	87 kcal	29 kcal
	(365 kJ)	(122 kJ)
Protein	0.0 g	0.0 g
Total Fat	0.0 g	0.0 g
Saturated Fat	0.0 g	0.0 g
Trans Fat	0.0 g	0.0 g
Cholesterol	0 mg	0 mg
Carbohydrate	21.9 g	7.3 g
Total Sugar	20.7 g	6.9 g
Dietary Fibre	0.0 g	0.0 g
Sodium	17 mg	6 mg
Vitamin C	0.3 mg	0.1 mg
Calcium	9.0 mg	3.0 mg
Iron	0.6 mg	0.2 mg

	Per Serving	Per 100ml
Energy	48 kcal	19 kcal
	(200 kJ)	(80 kJ)
Protein	0.5 g	0.2 g
Total Fat	0.0 g	0.0 g
Saturated Fat	0.0 g	0.0 g
Trans Fat	0.0 g	0.0 g
Cholesterol	0 mg	0 mg
Carbohydrate	11.8 g	4.7 g
Total Sugar	11.3 g	4.5 g
Dietary Fibre	0.0 g	0.0 g
Sodium	18 mg	7 mg

	Per Serving	Per 100ml
Energy	51 kcal	17 kcal
	(214 kJ)	(71 kJ)
Protein	0.0 g	0.0 g
Total Fat	0.0 g	0.0 g
Saturated Fat	0.0 g	0.0 g
Trans Fat	0.0 g	0.0 g
Cholesterol	0 mg	0 mg
Carbohydrate	12.6 g	4.2 g
Total Sugar	12.6 g	4.2 g
Dietary Fibre	0.0 g	0.0 g
Sodium	7 mg	2 mg

WHO WE ARE

BRAND PROMISE

CREATED WITH YOU IN MIND

VISION

TO INSPIRE LIFE’S REFRESHING MOMENTS

MISSION

MADE WITH STANDARDS

JJ AT A GLANCE

1992

1999

2001

1988

2004

2021

1989

1994

2000

2002

2009

2022

JJ AT A GLANCE

1988

1989

1992

1994

1999

2000

2001

2002

2004

2009

2021

2022

Core Values

Guiding us since day one, growing with purpose since always.

Agility

Openness

Customer Centric

Innovation

Quality